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Business Policy and Procedure Manual
University of Missouri-Columbia
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
April 2005
Chapter 5
COMMUNICATIONS
Section: 5:090
Media Relations

Media Relations

The News Bureau exists as a service to faculty, staff and students who are approached by media, or who are interested in gaining publicity in their areas.

Representing the University

In questions relating to programs, people, and policies of the University, the News Bureau staff members are designated to speak on the University's behalf and to assist faculty, staff and students who also may be acting in a similar role.

News Bureau Services

For professional media relations counsel and related assistance, please contact the MU News Bureau (882-6211; or during weekends/after-hours 999-8756), 329 Jesse Hall. Services offered by the MU News Bureau include:
  • Publicizing newsworthy activities or events to the News Media through a variety of tools.
  • Understanding the news media's needs.
  • Initiating/disseminating announcements of campus news.
  • Fielding questions from media.
  • Responding in a timely fashion with factual responses.
  • Counseling/assisting campus experts in dealing with media (within guidelines permitted by the Freedom of Information policies and Missouri Sunshine Laws).
  • Providing guidance on how to arrange for photographs or video taping to enhance stories as necessary.
  • Acting as media spokespersons when appropriate to express positions on behalf of the University administration.

If You are Approached by a Media Person

You may wish to receive counsel from the News Bureau before you respond. Feel free to postpone your response until you have had time to reflect further or to seek consultation.
  • Please contact the News Bureau promptly when you anticipate that you might be approached by a reporter or when a reporter contacts you.
  • Faculty and staff who wish to provide personal comments on issues related to the University should make it clear to the reporter that they are speaking on their own behalf and not as representatives of MU or any other University employees, offices or organizations.

Crisis Communications

During times of crisis, it is important to have a single source handling responses to the media. A flow of accurate information is sustained and the tide of rumors/misinformation is stemmed when there is one point of contact for media response. In time of emergency or other crises, please refer inquires to the News Bureau (882-6211; or during the weekends/after-hours 999-8756), 329 Jesse Hall.